Fire starters are easily lit and are created to sustain a flame while the tinder placed above it catches fire. In lieu of fire starters, selecting a good material for tinder can be an asset – roughed up stringybark, for example; it is usually dry underneath. Small strips of tire inner-tube work well as fire starters. I have carried one for more years than I can recall. Surprisingly you can use of duct tape (often carried for repairs) for this purpose too.
You can take a 2 inch square of tape and drape it over a piece of tinder and place more tinder over it. Then you can light an edge with a match or lighter. Once it catches on fire it burns with a sooty but strong flame. To provide a longer burn time you can create a free-standing candle with it.
You can carry a length eg spooled on your water bottle. If it doesn’t get used for fire starting it may have some other use for repairs. I imagine other tape (Tyvek, Cuben, etc) burns quite well too.